Pricing Pitfalls; Future Entrepreneurs; Connecting with New Customers

June 19, 2014

A triple play from Carol Roth’s Business Unplugged blog:

Don’t Let Pricing Become a Pitfall

Posted: 03 Jun 2014 04:00 AM PDT

Many small business owners and solopreneurs (especially those in professional services) have trouble figuring out how much to charge their clients. It’s brain – and nerve – wracking, particularly when you’re starting out in business. Pricing mistakes can trip up the most talented and skilled small biz professionals as they risk… Under-pricing their services because […]

A Candid Letter to Future EntrepreneursPosted: 29 May 2014 04:00 AM PDTI lost a friend in 2011. It happened while I was on a hiatus from the life I had built for 18 years in Milwaukee, Wisconsin. The year I temporarily moved away to write a book. The year I stopped making coaching a hobby. It was the year I decided to stop being a scaredy-cat, […]
3 Ways to Connect with New CustomersPosted: 28 May 2014 04:00 AM PDTSo, you’ve started a business- your website has launched, your products and services are ready to go and the sign in your window now reads “OPEN”. But after you’ve done all of the legwork to get your business up and running, how do you find the customers that will actually hire you or patronize your […]

Customer Service: ‘No Problem’ May BE Your Problem

May 12, 2014

The following is from a post fromCarol Roth’s Business Unplugged and was written by Catherine Morgan:

“This has been a pet peeve of mine for a while. It’s a big customer service faux pas. Invariably this happens at fast food or low-price retail establishments, but do you say this to your customers? Customers who may be paying you handsomely for your products or services?

The Scenario

A customer walks into a diner/convenience store/clothing store and wants to purchase something. Perhaps they even have a question or a special request. After the server/sales clerk assists them, the customer thanks them and the server/clerk replies “No problem.” Or possibly “Not a problem,” which in my opinion is even worse.”

The author goes on to describe why this doesn’t work, and what you can do instead. Please read the article for more infoprmation.

5 Ways to Make the Most of Your Entrepreneurial Time

April 28, 2014

The following is from an email I received from Carol Roth’s Business Unplugged blog:

5 Ways to Make the Most of Your Entrepreneurial TimePosted: 23 Apr 2014 04:00 AM PDTEntrepreneurs wear every hat in the closet and are always pressed for time. It’s arguable that no matter how talented the entrepreneur or how brilliant the business model, success or failure boils down to time management. Here are a few ideas for taking control of the clock and preventing it from turning into a ticking […read more..]

Business Unplugged: The Correct Way to Make a Business Introduction, and other good advice

April 18, 2014

The following articles are from Carol Roth’s Business Unplugged:

Business Unplugged: The Correct Way to Make a Business Introduction

The Correct Way to Make a Business Introduction

Posted: 09 Apr 2014 04:00 AM PDT

There is the correct way and the less-effective way to make business introductions. A good business introduction is like a nugget of gold – and a deposit in the “karma bank.” It can strengthen your connection and value to and with the people you introduce. You look like a star because you were able to […]
Stop Explaining Yourself to Customers

Posted: 08 Apr 2014 04:00 AM PDT

I really only have two major vices in life: major league baseball and whirlpool suites. So I was really looking forward to combining the two on a trip to Pittsburgh last week, on a rare couple of days off. Late that night, after watching the Pirates and Cubs go into extra innings, I finally pulled […]
The Ins-and-Outs of Finder’s Fees

Posted: 03 Apr 2014 04:00 AM PDT

When I talk to small business owners, one of the biggest issues that always comes up is how they can find new business.  I believe strongly in utilizing network referrals as a way to get that new business.  And, to make those referrals more concrete and valuable for your network to give or to gain […]
Frenemies: Why Playing Nice with the “Competition” Makes Sense

Posted: 02 Apr 2014 04:00 AM PDT

Befriend the competition? Mon Dieu! You spend so much time hiding from them, spying on them, stalking their Yelp pages and figuring out what makes you different. But take a step back and see the possibilities for your business. Smart small businesses that are clear on their brand strategy – who they are, who they […]
3 Ways to Boost Book Marketing and Sales

Posted: 01 Apr 2014 04:00 AM PDT

For many entrepreneurs, business owners and would-be business owners, writing a book can be a great way to put yourself, your brand or your business out there. But, thinking that “if you write it, they will come” will ensure that your book ends up with the countless heaps of others that are written and then […]
Writing Good Sh*t that Goes Viral: Secrets Revealed

Posted: 27 Mar 2014 04:00 AM PDT

Okay, I lied. There are no secrets to writing good shit that goes viral. So there’s no need to read any further. Unless you want to know the one thing every good writer does well and often to get their work read and shared. Don’t write with the intention of making your work go viral. […]
Are You a Business Muppet?

Posted: 26 Mar 2014 04:00 AM PDT

I love The Muppets.  It’s a fact that I cannot look at one without smiling. And since they are back on the big screen with their Muppets Most Wanted movie, I thought that I would revisit the concept of seeking your inner business Muppet. See, as adorable and funny as the Muppet clan can be, taking […]
Networking for Success

Posted: 25 Mar 2014 04:00 AM PDT

Networking — it can be a dirty word for entrepreneurs and other professionals alike. However, doing it successfully can really help you to succeed. I am emceeing the Chicagoland Chamber of Commerce’s event “The Exchange” on April 2, 2014.  It’s the biggest networking event in the Chicagoland area, plus it features great keynotes from the […]

5 Tips for Managing Small Business Challenges

March 10, 2014

Advice from Carol Roth’s Business Unplugged:

5 Tips for Managing Small Business ChallengesPosted: 18 Feb 2014 03:00 AM PST

When managing a small business from the ground up, it’s all too easy to be afraid of your company’s shadow. From finances to marketing, the tasks that lie ahead may be so daunting they tempt you to hibernate — but you shouldn’t. If you know what to expect and how to plan for challenges, you […]

Sugarcoating Bad News; Video Marketing ROI; Small Business Growth

March 6, 2014

Some useful advice from Carol Roth’s Business Unplugged:

Stop Sugarcoating Bad NewsPosted: 13 Feb 2014 03:00 AM PST

Although Valentine’s Day is approaching, the reflections in this post are anything but sugary. Reason being, business today has become a tad too sweet for my taste.  We’re getting flabby by gobbling up verbal candy instead of taking our medicine, swallowing the bitter pill. As a result, we think we’re doing well when we’re not; […]
A.I.M to Create Video Marketing ROIPosted: 12 Feb 2014 03:00 AM PST

Now that online video has proven to be such a powerful marketing tool, entrepreneurs and small business owners seem to be falling all over themselves in a race to get their marketing videos online. Creating marketing videos is the smart thing to do, since we’re now in the “lead, follow or get out of the […]
Policies for Helping Small Business GrowthPosted: 11 Feb 2014 03:00 AM PST

While small business is often heralded as a major catalyst for improving our economy, the small business community rarely ever gets to contribute their voice in shaping the policies that would best help to spark their own growth, and consequently, the economy at large. So, in an effort to give that voice to the small […]

Why Small Biz Owners Should Partner With Non-Profits

February 21, 2014

From Carol Roth’s Business Unplugged:

Why Small Biz Owners Should Partner With Non-Profits

Posted: 06 Feb 2014 03:00 AM PST

Have you ever wondered what advantages businesses gain from partnering with non-profits? Do you think that your business is too small to do it? Have you wondered what the benefits might be? Are looking to “give back”? Businesses of any size can benefit from partnering with non-profits. It’s all about looking for the right fit […read more]

You can’t fix your boss

February 7, 2014

From Carol Roth’s Business Unplugged:

Business Unplugged: You Can’t Fix Your Boss

You Can’t Fix Your BossPosted: 30 Jan 2014 03:00 AM PST

As an employee, you’re often expected to fix stuff. Fix a product, or a customer service problem, or a software system, or a marketing challenge, or….well, the list is endless. But there’s one thing you’re not going to fix. Your boss (or the rest of the leadership of the company). That’s. Not. Your. Job. How […]

3 Tips for Crowdfunding Success

February 6, 2014

The following is from Carol Roth’s Business Unplugged blog:

Business Unplugged: 3 Tips for Crowdfunding Success

3 Tips for Crowdfunding SuccessPosted: 28 Jan 2014 03:00 AM PST

Since it can be very difficult for small businesses, start-ups and entrepreneurs to get any kind of financial backing from traditional investment channels nowadays, many businesses and individuals are turning to crowdfunding as a means to help raise the capital that they desperately need. And it’s not just small businesses; even high profile celebrities have […]

Hosting Successful Webinars and Driving More Traffic on a Budget

November 23, 2013

Here is some very useful information from Carol Roth’s Business Unplugged blog.

Hosting Successful Webinars and Driving More Traffic on a BudgetPosted: 23 Oct 2013 04:00 AM PDT

I’m always looking for ways to refine business tactics to make them more effective, as well as find new ones to help you drive business. To that end, here are a couple of free resources to help you drive more traffic on a budget and to host successful webinars. Both of the resources are free […]

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