The Power of Visual Content

June 9, 2014

Please see below for information about an exciting webinar hosted by DuctTape Marketing.

I know, I know – content is king, you’ve heard it until your sick of hearing it – but the reality is – the right content, in the right context is actually king and distribution of that content is the queen (and she wears the pants!)

People don’t simply need more content, they need content that moves them to act, motivates them to share and fits into their own private journey.

Visual content – words, data and inspiration in the form of an image – has grown both in popularity and effectiveness and drives a great deal of what’s actively shared in social media.

Understanding how to produce and distribute visually appealing brand assets and messages is now an essential marketing practice.

The Power of Visual Content

Join me for a free webinar with Guy Kawasaki and Peg Fitzpatrick to learn about how, when and why to create visual content and more importantly – how to do it with ease!

Enroll here:

Protecting Your Business as You Grow

March 17, 2014

From Inc.:

As an entrepreneur, growth, innovation, business development,
maximizing profits and efficiency are all top of mind. Your ability
to skillfully wield technology to grow and manage your business
has been paramount to the success of your company. In this
webinar, we’ll explore the simple but effective ways that you can
fuel the growth of your firm, while ensuring your most valuable
asset (your business) is protected.
Learn how entrepreneurs are combining
traditional technologies with next-generation
online services to grow their business the
smart way; making your business more
efficient, streamlined, profitable and resilient.
Gain practical tips for protecting your
information so you can focus on running
and growing your business, safely.
Learn about the modes of modern
protection you can employ to stay
ahead of the explosive growth of
mobile technology, the BYOD move-
ment and how cloud services are
being harnessed to fuel the growth
of small business.

From Waste to Wealth Using Green Chemistry; Chemistry of Energy and Biodegradable Electronics

February 25, 2014

ACS webinars are FREE and generally interesting. Most of them are on a level that allows non-chemists, and business people to understand a good deal of it. Here are two upcoming webinars that could be very interesting!

From Waste to Wealth Using Green Chemistry <- CLICK HERE TO REGISTER

Thursday, March 6, 2014 @ 2pm ET

The amount of waste that modern society produces is astounding. Could it be put to better use? Join Dr. James Clark, Dr. Avtar  Matharu and Dr. Jeff Eaves from the Green Chemistry Centre of Excellence as they profile different case studies on how modern technologies can be used to maximize the chemical potential of food and e-waste.

Chemistry of Energy and Biodegradable Electronics <- CLICK HERE TO REGISTER

Mon – Tue, March, 17-18, 2014 @ 2pm ET

What if you could implant a medical sensor inside a person that would safely dissolve after it had been used? Join Dr. John Rogers in a live broadcast from the ACS National meeting to learn about the future of integrated circuits. It’s just one of the highlights we’ll be bringing you that week. Sign up to hear the experts and ask your questions. It’s the best kept secret in Dallas!

Hosting Successful Webinars and Driving More Traffic on a Budget

November 23, 2013

Here is some very useful information from Carol Roth’s Business Unplugged blog.

Hosting Successful Webinars and Driving More Traffic on a BudgetPosted: 23 Oct 2013 04:00 AM PDT

I’m always looking for ways to refine business tactics to make them more effective, as well as find new ones to help you drive business. To that end, here are a couple of free resources to help you drive more traffic on a budget and to host successful webinars. Both of the resources are free […]

Upcoming SCORE Seminars

June 22, 2013

10 Steps to Disaster Preparedness for Any Organization

Tuesday, June 25 at 2pm ET / 11am PT

What would you do if a fire, flood, hurricane, tornado, server malfunction or health pandemic occurred at your office? If you had 15 minutes to evacuate, what would you take and where would you go? How would you continue servicing your clients? Statistics show that 94% of small business owners believe a disaster could seriously disrupt their business within the next two years. Are you prepared? Learn the top 10 ways to prepare any organization for interruptions. These straight-forward and simple-to-implement steps could mean the difference between surviving a disaster, and giving in to one.

Register Now

SEO Unplugged: What is SEO and Smart Tips for Managing Yours

Thursday, June 27 at 1pm ET / 10am PT

Search Engine Optimization doesn’t have to be complicated and costly. There are several steps you can take to improve your search engine rankings that don’t require experts and funds. Join us for this 1 hour workshop to learn what you can do today to help customers find you online. Go Daddy Web Experts will explain what SEO is and what it means to you. You’ll also learn how to optimize your content, how to build links, and how social media can help.

Register Now

Branding Your Business Online

Tuesday, July 2 at 1pm ET / 10am PT

More than 90 percent of consumers turn to the Internet for information about businesses and products. That’s why it’s critical the business you’ve built is represented online in the way you want. In this 1-hour webinar sponsored by Verisign, you’ll learn how to build an online presence that positively represents your business and allows customers easy access to the information they need.

Please click here to participate in a quick, 10-minute survey about your business. Your response will help us to develop useful content for small businesses looking to grow their business online. All survey responses are anonymous, and we thank you in advance for your time.

Register Now

Social Media – Word Of Mouth At The Speed Of Light!

Thursday, July 11 at 1pm ET / 10am PT

Are you still wondering what social media actually is and how to use it to build buzz for your company, products, and services? Social media is a lot more than Facebook and Twitter – join this webinar and learn how to use these tools to build word-of-mouth for your business.

Register Now

Social Media BS! Business Strategies That Work

Wednesday & Thursday, July 17-18 at 1pm ET / 10am PT

In this 2-part webinar series, you’ll discover how to help your business win with social media! Attend this event to learn how to increase leads up to 2,500% before you even start a social media campaign, how to generate more site conversions with a blog, 3 strategies to generate 60,000+ fans on Facebook, how to generate thousands of free views on YouTube, and the EXACT formula the top social brands are using generate leads from social media.

Register Now

Social Media’s Role in Disaster Recovery

Thursday, July 18 at 2pm ET / 11am PT

During an emergency, it’s imperative that those within your organization know how to communicate effectively. This need to communicate has led to increasing use of social media platforms during recent disasters across the globe. Join this webinar to learn how to develop your organization’s crisis communications strategy and simple steps you can take to bolster this plan to include social media as a central element.

Register Now

Free Webinar: Business Model Analysis: How will your company make money?

May 9, 2013

From the American Chemical Society:

Thursday, May 16, 2013
So you have your business idea, how are you going to make a profit? Join our experts Barbra Bry and Neil Senturia as they share some tips on how to create a business model that will ensure your million dollar idea can generate a million dollars. Co-produced by the von Liebig Entrepreneurism Center.
ACS Members who watch seven out of nine installments of the Chemical Entrepreneurship Series will receive a Certificate of Completion

Register Button

Learn How to Reduce Energy Usage and Save Money

April 29, 2013

Upcoming seminars and events from Sustainable Jersey:

Sustainable New Jersey Awards Green Grants to ...

Sustainable New Jersey Awards Green Grants to 14 Municipalities, Funded by Walmart (Photo credit: Steve “PodcastSteve” Lubetkin)

May 1, 2013, 4:00pm – 6:30pm, Hammonton Canoe Club, 100 Sports Drive, Hammonton Lake Park, NJ 08037 REGISTER

May 7, 2013, 3:00pm – 5:30pm, Morristown Town Hall, 3rd Floor, 200 South Street, Morristown, NJ 07960 REGISTER

 Energy can count for as much as 10% of a town’s annual operating budget.  SAVE MONEY by improving energy efficiency in existing buildings, and designing new buildings to be energy efficient.  Hear about local government led programs that educate the public about the BENEFITS of energy efficiency and link residents and businesses with tangible assistance in the form of incentives and other funding opportunities.

Options and Incentives to Improve Energy Efficiency in Schools

May 9, 2013, 3:00pm – 5:30pm

Livingston Senior/Community Center, Tahaney Room 3

204 Hillside Avenue, Livingston, NJ 07039


Energy costs are second only to personnel costs in K-12 school district budgets.  U.S. EPA estimates that schools can reduce energy costs by 30% by implementing energy efficiency measures (retrofitting facilities and promoting behavioral and operational measures to conserve energy).  View the FLYER for more information.

Preview Sustainable Jersey’s New Arts & Creative Culture Actions 

NEXT WEEK! Arts Day 2013

May 2, 2013, 9:30am – 12:00pm

Trenton War Memorial


Using Creative Assets to Achieve Points in the Sustainable Jersey Program

May 14, 2013, 3:00pm – 5:00pm

Bloomfield College, College Hall, Room 16 

467 Franklin Street, Bloomfield, NJ 07003


Attend these events to learn how to use creative assets to achieve points in the Sustainable Jersey program!

Free Webinar FYI: Social Signals in a Crisis

November 5, 2012

I am passing along this timely webinar for your information.

Social Signals in a Crisis
Join us for a No Fee Webinar on Wednesday, November 7

Reserve your Webinar seat now at:
We have just come through a drastic test of our Communications and Social Media systems. New lessons have been learned. Join us as we review this important subject with our own expert, Karen Masullo.

Social media crisis communications is a crucial element in emergency/crisis management and should assume a key role in disaster preparedness for those internal and external to an organization, and in every functional unit of an organization. Proper social communications establishes public confidence in the ability of an organization to deal with a crisis and bring about a satisfactory conclusion. Effective social media communication is integral to the larger process of information exchange aimed at eliciting trust and promoting understanding of relevant issues and actions.

This webinar will take a high-level look at some of the best practices we’ve observed, and the steps you should take today to prepare your business for tomorrow’s “business as unusual.”

About your Presenter: Karen Masullo is EVP, Social Media Risk for Firestorm. In addition to serving as Firestorm’s own in-house social media advisor, she also serves on the Firestorm Solutions Expert Council and delivers social media strategy and policy services for Firestorm clients.

List of 11 Webinar Software Options for Online Web Meetings and Conferences

July 9, 2012

If you now conduct,or plan to conduct in the future, online “webinars”, you may find this helpful.

List of 11 Webinar Software Options for Online Web Meetings and Conferences

If you aren’t too tech-savvy and could use help in this area, contact us.

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