Pricing Pitfalls; Future Entrepreneurs; Connecting with New Customers

June 19, 2014

A triple play from Carol Roth’s Business Unplugged blog:

Don’t Let Pricing Become a Pitfall

Posted: 03 Jun 2014 04:00 AM PDT

Many small business owners and solopreneurs (especially those in professional services) have trouble figuring out how much to charge their clients. It’s brain – and nerve – wracking, particularly when you’re starting out in business. Pricing mistakes can trip up the most talented and skilled small biz professionals as they risk… Under-pricing their services because […]

A Candid Letter to Future EntrepreneursPosted: 29 May 2014 04:00 AM PDTI lost a friend in 2011. It happened while I was on a hiatus from the life I had built for 18 years in Milwaukee, Wisconsin. The year I temporarily moved away to write a book. The year I stopped making coaching a hobby. It was the year I decided to stop being a scaredy-cat, […]
3 Ways to Connect with New CustomersPosted: 28 May 2014 04:00 AM PDTSo, you’ve started a business- your website has launched, your products and services are ready to go and the sign in your window now reads “OPEN”. But after you’ve done all of the legwork to get your business up and running, how do you find the customers that will actually hire you or patronize your […]

The Power of Visual Content

June 9, 2014

Please see below for information about an exciting webinar hosted by DuctTape Marketing.

I know, I know – content is king, you’ve heard it until your sick of hearing it – but the reality is – the right content, in the right context is actually king and distribution of that content is the queen (and she wears the pants!)

People don’t simply need more content, they need content that moves them to act, motivates them to share and fits into their own private journey.

Visual content – words, data and inspiration in the form of an image – has grown both in popularity and effectiveness and drives a great deal of what’s actively shared in social media.

Understanding how to produce and distribute visually appealing brand assets and messages is now an essential marketing practice.

The Power of Visual Content

Join me for a free webinar with Guy Kawasaki and Peg Fitzpatrick to learn about how, when and why to create visual content and more importantly – how to do it with ease!

Enroll here:

7 Things Really Persuasive People Do

May 21, 2014

The following is from a post on Inc. written by Kevin Duam. Please see the original article for more information.

“Sometimes you absolutely have to make your point. Here are 7 tips on how to do it effectively with style and grace.”

“While many people don’t like to sell, most find themselves having to persuade someone at some point. Persuasion is not just for salespeople and their prospects. You may try to persuade an employee to perform better, or perhaps you want to persuade your boss to take on your brilliant idea. Often the most effective persuaders are your kids. Somehow they come by it naturally while you, the adult, has to work hard to find the persuasive path to success.

Whatever your persuasive need, here are 7 things that the most persuasive people consistently do:”

[Note: the autohr then goes on to describe each of the following attirbutes in detail.  Please see the original article for more information]

1. They Are Purposeful

2. They Listen … and Listen … Then Listen Some More

3. They Create a Connection

4. They Acknowledge Credibility

5. They Offer Satisfaction

6. They Know When to Shut Up

7. They Know When to Back Away

Constructing the Perfect Pitch

May 8, 2014

Today I’d like to refer you to an article in Entrepereneur in which Richard Branson discusses “contructing the perfect pitch”. Excerpts from the article are below, but please read the full article for more information.

“Enthusiasm is contagious. When you pick up the phone to talk about ….., the person at the other end of the line will know almost immediately whether you truly believe in the work and in your ideas for it. You can’t be hesitant or unsure, because your listener will sense that, and then they won’t be enthusiastic either.”

Confidence usually builds slowly — it has to come from a deep understanding of the problem you’re trying to tackle and from practicing the skills you need to do a task well.”

“First you need to define your company’s mission. One of the best places to start is usually by thinking about what prompted you to launch your company….When we started Virgin Records, we were much more interested in the artists we supported than in the money they might earn, and this made us stand out. Our rivals wouldn’t touch Johnny Rotten’s troublemaking rabble, but we were prepared to take a gamble on the Sex Pistols. Similarly, back when everyone thought that British and American listeners had lost interest in reggae, we saw something special in UB40.”

“Once you know the answers to the questions I mentioned above, you should be more able to define what it is that you’re offering that your competitors can’t. And it follows that you’ll be better able to tailor your message to each person you call.”

“There is a secret to sales I can pass along — although it’s one that’s pretty well known. In his groundbreaking book “A Brief History of Time,” Stephen Hawking wrote, “Someone told me that each equation I included in the book would halve the sales…When you are selling something, you do need to present evidence illustrating why it is a great idea to buy it, but you should speak with feeling rather than figures.”

Business Unplugged: The Correct Way to Make a Business Introduction, and other good advice

April 18, 2014

The following articles are from Carol Roth’s Business Unplugged:

Business Unplugged: The Correct Way to Make a Business Introduction

The Correct Way to Make a Business Introduction

Posted: 09 Apr 2014 04:00 AM PDT

There is the correct way and the less-effective way to make business introductions. A good business introduction is like a nugget of gold – and a deposit in the “karma bank.” It can strengthen your connection and value to and with the people you introduce. You look like a star because you were able to […]
Stop Explaining Yourself to Customers

Posted: 08 Apr 2014 04:00 AM PDT

I really only have two major vices in life: major league baseball and whirlpool suites. So I was really looking forward to combining the two on a trip to Pittsburgh last week, on a rare couple of days off. Late that night, after watching the Pirates and Cubs go into extra innings, I finally pulled […]
The Ins-and-Outs of Finder’s Fees

Posted: 03 Apr 2014 04:00 AM PDT

When I talk to small business owners, one of the biggest issues that always comes up is how they can find new business.  I believe strongly in utilizing network referrals as a way to get that new business.  And, to make those referrals more concrete and valuable for your network to give or to gain […]
Frenemies: Why Playing Nice with the “Competition” Makes Sense

Posted: 02 Apr 2014 04:00 AM PDT

Befriend the competition? Mon Dieu! You spend so much time hiding from them, spying on them, stalking their Yelp pages and figuring out what makes you different. But take a step back and see the possibilities for your business. Smart small businesses that are clear on their brand strategy – who they are, who they […]
3 Ways to Boost Book Marketing and Sales

Posted: 01 Apr 2014 04:00 AM PDT

For many entrepreneurs, business owners and would-be business owners, writing a book can be a great way to put yourself, your brand or your business out there. But, thinking that “if you write it, they will come” will ensure that your book ends up with the countless heaps of others that are written and then […]
Writing Good Sh*t that Goes Viral: Secrets Revealed

Posted: 27 Mar 2014 04:00 AM PDT

Okay, I lied. There are no secrets to writing good shit that goes viral. So there’s no need to read any further. Unless you want to know the one thing every good writer does well and often to get their work read and shared. Don’t write with the intention of making your work go viral. […]
Are You a Business Muppet?

Posted: 26 Mar 2014 04:00 AM PDT

I love The Muppets.  It’s a fact that I cannot look at one without smiling. And since they are back on the big screen with their Muppets Most Wanted movie, I thought that I would revisit the concept of seeking your inner business Muppet. See, as adorable and funny as the Muppet clan can be, taking […]
Networking for Success

Posted: 25 Mar 2014 04:00 AM PDT

Networking — it can be a dirty word for entrepreneurs and other professionals alike. However, doing it successfully can really help you to succeed. I am emceeing the Chicagoland Chamber of Commerce’s event “The Exchange” on April 2, 2014.  It’s the biggest networking event in the Chicagoland area, plus it features great keynotes from the […]

Unilever: ‘Social media has brought a totally new dynamic to the business’

March 14, 2014

This article appeared in newsletter from Nutra Ingredients USA.

Unilever: ‘Social media has brought a totally new dynamic to the business’

By Caroline Scott-Thomas+, 21-Feb-2014

Customer care has come a long way since the pen and ink complaints letters of yesteryear – so how has a major company like Unilever made the transition to digital media?

Sugarcoating Bad News; Video Marketing ROI; Small Business Growth

March 6, 2014

Some useful advice from Carol Roth’s Business Unplugged:

Stop Sugarcoating Bad NewsPosted: 13 Feb 2014 03:00 AM PST

Although Valentine’s Day is approaching, the reflections in this post are anything but sugary. Reason being, business today has become a tad too sweet for my taste.  We’re getting flabby by gobbling up verbal candy instead of taking our medicine, swallowing the bitter pill. As a result, we think we’re doing well when we’re not; […]
A.I.M to Create Video Marketing ROIPosted: 12 Feb 2014 03:00 AM PST

Now that online video has proven to be such a powerful marketing tool, entrepreneurs and small business owners seem to be falling all over themselves in a race to get their marketing videos online. Creating marketing videos is the smart thing to do, since we’re now in the “lead, follow or get out of the […]
Policies for Helping Small Business GrowthPosted: 11 Feb 2014 03:00 AM PST

While small business is often heralded as a major catalyst for improving our economy, the small business community rarely ever gets to contribute their voice in shaping the policies that would best help to spark their own growth, and consequently, the economy at large. So, in an effort to give that voice to the small […]

Why Small Biz Owners Should Partner With Non-Profits

February 21, 2014

From Carol Roth’s Business Unplugged:

Why Small Biz Owners Should Partner With Non-Profits

Posted: 06 Feb 2014 03:00 AM PST

Have you ever wondered what advantages businesses gain from partnering with non-profits? Do you think that your business is too small to do it? Have you wondered what the benefits might be? Are looking to “give back”? Businesses of any size can benefit from partnering with non-profits. It’s all about looking for the right fit […read more]

Creating Customer Loyalty

February 5, 2014

Reblogged from Tina Del Buono’s PPM Blog:

Create Customer Loyalty

by Tina Del Buono, PMAC

In the instant demand world that we live in, where many times our customer service is done in a matter of a few minutes. We need to really be on our toes to give our customers best service possible during our brief encounters in order to build relationships and earn their loyalty.

Below are a 10 tips that are important to all of us as consumers.  Companies, whose employees make it easy and enjoyable to do business with, find a higher percentage of customer loyalty. In the video I think that PC would not even be a loyal customer to PC.

  • Be polite
  • Make it easy to the customer to do business with us
  • Learn what you can about your customer during the brief encounter
  • Speak clearly
  • Education your customers when asked
  • Have a positive attitude about what you are doing and the company you are working for
  • Be authentic
  • Take advantage of opportunities to WOW your customers
  • Follow-up if possible with unsatisfied customers
  • Let them know you appreciate their business with your company

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